1) What year was the advert produced?
1955
2) How were women represented in most adverts in the 1950s?
2) How were women represented in most adverts in the 1950s?
Women are represented like their only meant to be perfect housewives and mothers.
3) How does the heading message ('OMO makes whites bright') and the typography promote the product?
3) How does the heading message ('OMO makes whites bright') and the typography promote the product?
It promotes that it'll make even white even brighter and that its a modern , new and exiting quality of product.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
Reinforces women should feel and look a certain way even if they are at home they should still wear makeup and do their hair and as in the advert the women is smiling it shows women should be grateful and happy.
5) Why is a picture of the product added to the bottom right of the advert?
5) Why is a picture of the product added to the bottom right of the advert?
So that adverts can recognise the product.
6) What are the connotations of the chosen colours in this advert - red, white and blue?
6) What are the connotations of the chosen colours in this advert - red, white and blue?
British flag, patriotism, links to the end of ww2.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
Because they add in repetition of 'bright' , 'white' which makes audience want to buy the product.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
Reinforces stereotype of women as housewives and mothers. Also tone of anchorage text is patronising to women as they are infantilizing women as they treat them as their children.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
They wanted to think that women should be happy cleaning and working at home and also that by buying the product will make women happy.
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
They wanted to think that women should be happy cleaning and working at home and also that by buying the product will make women happy.
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10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
Modern audience would think this is just treating women as if they aren't as superior to men and should only be working at home to please their kids and husband and that it isn't fair or right and also how sexist and offensive this is to women.
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