Newspapers: Daily Mirror - Language and Audience

 Language

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: The title block of the newspaper
Pug: something to catch readers eye
Splash Head: the lead story
Slogan: sums up the value of the newspaper.
Dateline: date newspaper was published.
Kicker: story at top of the paper too catch readers attention
Byline: gives the name of article writer.
Standfirst: introductory paragraph usually in bold

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).

90p back then

1.20 now.

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.

Meghan , of her having claims of her bullying. ' ex royal staff to aid bully probe'

Rishi sunak  insluting NHS workers by doing a 1% increase pay rise. ' INSULT TO NHS HEROES'

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

Because their newspapers are more gossip, softer news and the front cover is full of gossip.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

They have images with headlines and text included.

 
Audience

1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

Because daily mirror readrs are working class , 65+

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

They will feel a sense of personal identity. They will learn new information.

4) Why are print newspapers generally read by older audiences?

Because younger generations are mainly on technology whereas older people wont be on as much.

5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers? 

Headline represents amazon and big business as negative and a 'threat'.