Daily Mirror case study representation and audience

 Representation

1) What political party does the Daily Mirror support? How can you tell?

Labour party, one of the headlines are named as 'Labour hero' 

2) How does the Daily Mirror usually represent rich and powerful people or corporations?

They go against the rich and powerful (like Conservative politicians or big corporations like Amazon).

3) How are ordinary working people presented in the Daily Mirror?

The Daily Mirror might act as a voice for ordinary working people and go against the rich and powerful

4) How is the Labour Party represented in the Daily Mirror?

The Labour Party is fully supported by the Daily Mirror

5) How is Amazon represented in the article on 'no-till' Amazon stores?

Represents amazon and big business as negative threat.

Industries

1) What company owns the Daily Mirror?

Owned by Reach

2) What is the Daily Mirror's circulation in 2022? How many papers did the Daily Mirror used to sell back in the 1990s?

Over 30 million a day.

3) Why has the newspaper industry struggled in the last 20 years?

The newspaper industry has struggled in the last 20 years due to technology

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

• Created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. 
• The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles.  Free providers make money from advertising space online.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Amplitude: (Is it a big event or one which involves large numbers of people) - NHS nurses going on strike for a better pay
• Elite nations and people: (Which country has the event happened in? Does the story concern well-known people) - Royal Family, Celebrities, Politicians, Western Countries
• Negativity: (Is it bad news?) - Amazon and the NHS are presented by the Mirror as bad news to people
• Balance: (The story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death) - Mirror front page main splash head: NHS balanced by holiday guide and Royal Family gossip
• Immediacy: (Has it happened recently?) - Amazon store in Ealing has just come out