The Times : Representation and Industry

  

Representation

1) What representation of the Conservative Party can be found in the main story on the front page?

• Offers a positive representation of Boris Johnson and the Conservative party in their main front page story.

2) What representation is offered by the World Book Day picture story on the front of the Times?

Having the World Book Day picture on the front page of The Times shows a frequency as it is something people can look forward to every year and it is presented as soft news compared to everything else that is going on in the news.

3) How does the coverage of the Royal Family in the Times contrast with the reporting of the same events in the Daily Mirror?

The Royal Family in the Times are presented in a professional, serious way

4) How is Amazon represented in the Times inside page story?

 It views Amazon as progress and exciting rather than a threat. All the criticisms that appear in the article are immediately followed by a more positive viewpoint to reassure readers and present Amazon positively.

5) How does the representation of Amazon contrast with the Daily Mirror story on the same topic?

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

 Company: News UK and Rupert Murdoch.

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?

1990-3 million a day

now they sell around 300,000 everyday.

More successful online- 500,000 followers. 

3) How has the Times reacted to the decline in print sales and the growth of the internet?

The times created social media account updating their content regularly on it (twitter, facebook

4) What does IPSO stand for and what is IPSO's job?

Regulate 1500 print and 1100 online titles.

Listen to complaints about press behaviour.

Help with unwanted press attention.

Advise publication editors .

Provide information to the public.

Provide a journalist whistleblowing hotline.

5) Why do some people want stronger regulation of British newspapers? 

Some people think that the newspaper industry cannot be trusted to regulate itself with using IPSO and that stronger regulation should be better introduced. 

OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch?

  YouTube in 2005, Twitter in 2006, and in 2010, Instagram 

2) What is the definition of an influencer?

a person with the ability to influence potential buyers of a product or service by promoting or recommended the items on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Zoella has 10.7M followers

 £15,000 a month from YouTube pre-roll advertising, up to £20,000 each for promotional videos or Instagram posts plus money from books and a beauty product range with Superdrug.

Kylie Jenner (233 million followers on Instagram) can earn as much as $1m per post.

4) How big is the influencer industry according to the article?

Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022.

5) What are the problems associated with being an influencer?

Endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right.There’s the pressure of always seeking to increase your follower count to drive up revenues.

6) Why is it suggested that audiences actually like being sold products by influencers?

No as its a sign of success. 

7) What representation of beauty is often found on Instagram or other influencer sites?

“a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I believe influencers lie on social media to promote brand products to audience which in reality the product may be very bad in order to get revenue and money.

OSP & Videogames: An introduction

 1) What were the first videogames like?

arcade games

2) How have videogames changed over time?

 now you can play games on technology.

3) What do the most successful games have in common? Answer this in as much detail as you can. Think about audience pleasures - what do people like about playing videogames?

best story line

4) What criticisms have been made towards videogames?

can be addicting and make people obsessed.

1) At the time of the article, how many Fortnite players were there worldwide? (Bonus question - how many are there now? Try Googling it.)

200m worldwide

2) Why is it so popular? What are the audience pleasures of the game?

Good audience pleasures as its free. 

3) Why might some people criticise Fortnite?

They might criticize Fortnite for its business practices and it exploits the persons fomo with the item shop in game as they change everyday and you miss out on something each day that you don't buy 

4) Copy and paste two comments from 'below the line' of the Guardian article - these are comments written by Guardian readers in response to the feature. Select one comment you agree with and one you disagree with and explain why.

"A fantastic game for all the family. The violence is cartoon-like, not gratuitous or graphic. I limit my children to only playing the Playstation at the weekends. Simple."

I agree with this as parents should control how long they play for as it may be cause them to be unsociable and hurt there eyes. 

Videogames: Lara Croft Go

 Language

1) When did Lara Croft first appear in a videogame?

1996 Eidos Playstation game Tomb Raider

2) What classic films influenced the creation of Lara Croft and the Tomb Raider games?

Indiana Jones and featured the daughter of a Lord (later a famous archaeologist)

3) How has Lara Croft and Tomb Raider moved beyond just being a videogame?

Tom raider become a movie framchise and a phone tablet game. 

4) What devices can you play Lara Croft Go on?

Mobile phone/playstation

5) What type of game is Lara Croft Go?

a ‘turn-based puzzle’ 

6) How does Lara Croft Go use narrative (storyline) to make the game enjoyable for the audience?

the myth of the Queen of Venom.  There is no specific timescale – but is modern-day in Lara’s weaponry.

7) What iconography can be found in Lara Croft Go? How does this help communicate the genre of the game?

The use of the creatures such as snakes and spiders connote foreign places with venomous creatures potentially a hot. dry country. The danger aspects highlights the action/adventure theme.  

8) What other characters or enemies feature in the game?

snakes, spiders, no friends as shes independant.

9) What is the setting for Lara Croft Go? How does this compare to previous Lara Croft or Tomb Raider games?

The setting is in a jungle area with aspects of ancient relics and civilisation. This is a copy of the settings used in previous Lara Croft games in order to create a brand loyalty and nostalgia  for people that may have played older Lara Croft games.

10) Read this BBC article on the history of Lara Croft and Tomb Raider. How has the character of Lara Croft evolved over the last 20 years?  

more covered, more advanced

Representations


1) How are women usually represented in videogames?

attractive

2) How does the character of Lara Croft reinforce female stereotypes in the media?

. object of sexual desire. Her body features were particularly exaggerated in early versions of games.

3) How does the character of Lara Croft subvert female stereotypes in the media?

• She is an action hero – traditionally a male stereotype in gaming.
• She is empowered female heroine – rare in gaming industry at the time

4) Why do some people believe the videogames industry is sexist and needs to change?

Would a male character be designed like the way female characters are designed.

5) Do you think Lara Croft is an empowering feminist icon or just another objectified woman designed to appeal to male gamers?

The old Lara Croft Go would be designed to objectify women and the new one would be empowering feminist icon by being independent and included with action.

Industries

1) What does PEGI stand for?

pan european game information.

2) What is PEGI's job?

Ratings and help consumers make informed decisions when buying video games. 

3) Which company created Lara Croft Go?

square enix

4) What two popular videogame franchises were combined to create Lara Croft Go?

tomb raider and hitman go.

5) What else is part of the Lara Croft/Tomb Raider franchise?

isfe


Audience

1) Why might an audience enjoy playing Lara Croft Go?

action and adventure genre. 

2) Where and when might an audience play a game like Lara Croft Go? Think about the device it is played on and the times of the day someone might want to play the game.

At home, during the day and night, computer or tv. 

3) How did Square Enix design Lara Croft to make it appealing to an audience?

3d design software. 

4) Which of Blumler and Katz's Uses and Gratifications theory might apply to Lara Croft Go?

 Diversion- the game provides entertainment. 

5) Who is the target audience for Lara Croft Go? How does brand loyalty contribute to this target audience?

Tomb Raider fans.

Newspapers: Final index

 

1) Newspapers: Introduction

2) December mock exams - learner response

3) Newspapers: Daily Mirror - Language and Audience

4) Newspapers: Daily Mirror - Representation and Industry

5) Newspapers: The Times - Introduction

6) Newspapers: The Times - Language and Audience

7) Newspapers: The Times - Representation and Industries

The Times case study

Representation

1) What representation of the Conservative Party can be found in the main story on the front page?

• Offers a positive representation of Boris Johnson and the Conservative party in their main front page story.

2) What representation is offered by the World Book Day picture story on the front of the Times?

Reinforcing white middle class British values most Times readers would agree with.

3) How does the coverage of the Royal Family in the Times contrast with the reporting of the same events in the Daily Mirror?

The Royal family in the times are presented in a professional serious manner compared to the daily mirror as they treat it as celebrity gossip.

4) How is Amazon represented in the Times inside page story?

• Amazon story is presented in a lighthearted way - almost an opinion piece rather than a serious news story. This is a strong contrast with the Mirror's reporting of the store as a 'threat to jobs'.

5) How does the representation of Amazon contrast with the Daily Mirror story on the same topic?

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

The Times is owned by News UK (a subsidiary of News Corporation). News Corporation is a conglomerate mostly owned by Rupert Murdoch,

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?

1990-3 million a day

now they sell around 300,000 everyday.

More successful online- 500,000 followers. 

3) How has the Times reacted to the decline in print sales and the growth of the internet?

The times created social media account updating their content regularly on it (twitter, facebook)

4) What does IPSO stand for and what is IPSO's job?

Independent Press Standards Organisation (IPSO).

Regulate 1500 print and 1100 online titles.

Listen to complaints about press behaviour.

Help with unwanted press attention.

Advise publication editors .

Provide information to the public.

Provide a journalist whistleblowing hotline.

5) Why do some people want stronger regulation of British newspapers?  

Some people think that the newspaper industry cannot be trusted to regulate itself with using IPSO and that stronger regulation should be better introduced. 

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Newspapers: The Times - Language and Audience

 Language

1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers?

My takeaway from Amazons till-free shop? Its a new era. 

2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page?

• Bedroom secrets: How to create a restful haven"
  
• "Know your Thor from your Iron Man - Marvel beginners guide"

These features demonstrate that The Times is aimed at a high-flying workers in stressful jobs who have money to spend on their home and bedroom. Similarly, the fact that Times readers would need a Marvel "beginners' guide" suggests that usually Times readers like more highbrow entertainment such as theatre or opera.

I believe times has set these as front pages because it will appeal to upper class.

3) What is the main story on the inside page of the Times CSP edition and how is it constructed to appeal to Times readers? 

The story on the fear of Henry VIII suggests Times readers have a strong interest in British history and in particular the Royal family. Finally, the story on terror attacks in Sri Lanka suggests that Times readers can afford exotic holidays on the other side of the world and therefore will need to know about potential dangers from terrorists in countries like Sri Lanka.

4) How are the Times front and inside pages designed to reflect broadsheet newspaper conventions?

have a higher news content and more articles offering in-depth analysis.

5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?

The Times newspaper will act as a voice for the establishment (the wealthy and powerful) and will not support anything that threatens major changes to the status quo. Here, the main story on the front page praises private schools and defends the Conservative government.

Audience

1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.

 Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. 

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

Talks about royal family which they are presented in a serious and professional way and also it also mentions 'What the budget means for property' so the readers own property and are interested in the budget.

 

3) Times readers are mostly over 55 years old. Why is this and how is this reflected by the new stories and kickers in the CSP pages we have studied?  

This means Times readers are likely to be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group.

4) What is the main audience pleasure offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

Surveillance/Information 

Diversion/Entertainment

Politics

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.