1) What are the key conventions of music video?
Music
Performance-band/singing/dancing
genre- mise-ene-scene
narrative story-short films
2) What is intertextuality?
2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?
3) When did music videos first become a major part of the music industry?
1980/1981
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched in 1981 as a platform for music videos and the first music channel on television.
5) How are music videos distributed and watched in the digital age?
5) How are music videos distributed and watched in the digital age?
in 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.
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