Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

Working/middle class

teenagers to late 20's

mixed gender

strugglers

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Personal relationships : relationships with fans,internet free DVD, "Dont believe the hype"

Personal  identity: costumes-looks like normal people, fans and sense of identity.

Information: 1980's TV programme 

Diversion:  Genre- rock , performance-authenticity.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The first 5 seconds of the music video because it nods to the fans.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

They gave out free CDS to people who came to their Greet.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They first achieved success by handing out cds that had 18 demo tracks

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

It was because they didnt release any singles at that time , the only way their fans could listen to their music was through P2P.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic monkeys had been friends since college and they became known from when they handed out free CDs.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Their record label was Domino Records and it went straight to number 1 on singles chart. They chose independent because they didn't want to work with a  major.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

In my opinion i think that the internet has been a positive development as fans are able to listen to artists songs wide world.

Music Video: BLACKPINK - How You Like That

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Their known as blinks. Mainly teenage females 12-30, Middle class/working class, main streamers(not just in Korea but globally), Aspirers (costume and makeup in video)


2) What audience pleasures are offered by the music video for How You Like That?

Diversion: Performance/choreography

Information: koreon lanaguage and culture.

Personal relationships: Fans will know the performers

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

The long camera shot of the group dancing, close up on there makeup and on the designs. These would appeal to there fans as you can see the designs and etc, there fans are mainly teenagers who would love to see this and be into that type of style so it would attract more fans and attention

4) How was the How You Like That music video marketed and promoted to the audience?

A “dance performance” video including the choreography for the music video was released in July 2020; by March 2021 this had achieved over 600 million views and was placed in the top 20 videos of the year by Billboard magazine.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.

Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

 notable artists include Jeon Somi, who is under YG Entertainment's subsidiary The Black Label. Former artists include Wheesung, Epik High, 1TYM, Gummy, Seven, Minzy, Park Bom, 2NE1, Nam Tae-hyun, Lee Jong-suk, Psy, Seungri, B.I, One, CL, Lee Hi, Jinusean, Sandara Park and T.O.P.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence). It also shows music video has become a media form in its own right, not just a way to sell an album. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

 K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Summer project: coursework planning

Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied

How is narrative used in this music video to engage the audience?

At the start of the music video the young rebellious teens are trying to hold off the police offers and they are running away from them and then they start fighting with the police officers but then they end up getting caught and then outside there’s a riot showing there’s a fight between the rebellious vs the police officers but then in the middle they end up being set free by this man and they start throwing fire and a riot towards the police. At the end the Marshmallow guy comes out holding a flag showing that they won the riot.

Music video 2: Years & Years - I Wish I Knew

How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene. 

Mise-en-scene is shown by all the balloons and decorative styles at the back and also the instruments in the background and the setting is in a normal room with a group of guys singing and dancing and playing with the instruments. The camera shot in the beginning is close up shot and over the shoulder shot featuring the main character and then it gradually gets into long shot showing each character slowly getting in the video and then they start dancing and having fun while the confetti is being thrown at them. Towards the end it goes into an over shoulder shot featuring again the main character and then the music goes off and the camera blurrs out. 

Music video 3: Foals - Hummer

How is editing used in this music video to engage the audience? 

Editing is used in this music video showing every feature back and forth and each character back and forth in different angles to make it look interesting and to engage the audience and then it shows the band and each individuals and them all together doing weird things which will make the viewer curious and engaged.

2) Music video planning 

Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:

Artist and song you have chosen: 

Happier the ever- Billie eilish 

Plan for music video (narrative/performance etc.): 

My plan of the music video is 2 couples and the women is going through abuse and she’s in a toxic relationship.

Actors/performers you plan to use: 

 My sister

My uncle

My mum

Locations: 

In a car 

Kitchen

Swimming pool 

Costume/make-up/props required: 

Phone

Mascara 

Car

And other stuff

3) Statement of Intent

The artist and song I have chosen is Happier Then Ever(clean)by Billie Eilish. My music video will involve 2 couples in an abusive, toxic relationship where the women is getting verbally and mentally abused  and is also isolated from her loved ones. She gets sudden flashbacks of them happy and how easily a person could change. 

One shot of my camerawork will include of an over the should shot where the man in the car is spamming the women and this will communicate how controlling the man is. My second shot will be a medium short shot angle of the women getting shouted at and hit by the man while she looks tired and miserable before the happy memory comes up, this will communicate that she’s used to this and feels numb to the abuse. My third shot will include of a medium long shot of the women falling back into the swimming pool while she’s letting herself drown into the water and this will communicate that she’s tired of the pain and wanting to find an end to it. 

The representation of the abusive man reinforces gender stereotype of how men have more power and dominance in the relationship and that women are seen as more of the abused and weaker person which shows that us women are inferior compared to men.

 

My target audience is to people from any age who go through domestic abuse and violence as well because I want them to know that their not alone and that they should leave through the first red flag they see and that it can happen with people you trust the most. My purpose of the music video is not only to reach out to those who have been through it but also to reach awareness of domestic abuse and violence and that no one should be silenced from talking about it.

introduction to music video

 

1) What are the key conventions of music video?

Music

Performance-band/singing/dancing

genre-  mise-ene-scene 

narrative story-short films

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

1980/1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television.

5) How are music videos distributed and watched in the digital age?

 in 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.