Galaxy advert: background information

 1) Why is the advert set in the 1950s? What audience pleasure does this provide? 

Reinforces gender roles at start but subverts them by the end.

2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). 

Hero:Driver

Heroine:Audrey Hepburn

Donor:Bus driver-hat.

3) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Audrey Hepburn travelling along the Italian coast.

4) Who is Audrey Hepburn?

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63.

5) Why did Galaxy select Audrey Hepburn for this advert? 

This is because she looks elegant and classy

6) What is intertextuality?

Where the media products makes reference to other media products to invest and engage the audience.

7) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Graceful,elegant,stylish,perfect costume and makeup, reinforces stereotypes of celebrity and Hollywood star.

8) What are the connotations of Audrey Hepburn and celebrity in this advert? 

She looks like a celebrity and shes stylish,nice clothing, makeup and well represented which reinforces all the Hollywood actors and women and how their all beautifully dressed and shown in the media.

9) What representations of gender can you find in this advert?

It reinforces stereotype  as Gregory peck is shown as the male classic hero , Audrey Hepburn is the dansal in distress and is shown as she needs help from a man but at the end of the advert it subvert stereotype  as powerful women in control and are independent. 

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.

IN some ways the stereotypes are  reinforced as Italy is shown more as a romantic country and how they have their classic old cars next to a coast line however this can also be seen as subverted  that men has all control and how women have to look beautiful and nice for men.