Reception theory.

1. What is the preferred reading of a media text?

The preferred reading is the producers trying to communicate to the audience.

2. What is the oppositional reading of a media text?

The opinion of the consumer.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? 

The preferred reading of the content would be that young people are dangerous and dont have feelings.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

 

Young people might reject this reading of young people as it could be perceived as stereotyping, This may also deter them from watching the actual movie.