Current mark: 5
Approximate grade: 5
WWW: This is a clear statement that outlines a plan for a narrative music video that meets the brief. Aspects of media language and representation are addressed although perhaps without the depth or sophistication required for the top levels. Audience section raises interesting points but needs more link or reference to the brief for a top-level mark.
EBI:
- Check written English in places – we want this to be perfect.
- For media language, check that you are explaining how or why for every element you discuss. You also need to make sure that the shots/aspects of mise-en-scene you write about are those with the most meaning for the audience.
- The representations section is interesting but perhaps discuss how or why you will create those stereotypes. Can you bring in social and cultural contexts here – media debates, recent issues etc.? Alternatively, you could also link to audience here.
- Try and make sure your target audience addresses what is specified in the brief – fans of the music genre you have chosen. For example, you could discuss the genre of music, similar artists that the audience may listen to and perhaps lifestyle aspects (psychographics) of your audience
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