'Advertising: Key conventions'

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

There is a skittles pack which is the product. There is also a  sky in the background which might suggest that the skittles are delicious as we see a rainbow with different colours pretending to be in the sky that is made out of the product. these might suggest happiness, fun and colourful. this will also attract the kids more as they love colours and sweets. the slogan is ''taste the rainbow'' so its saying to come and eat the colourful skittles. this advert reinforce happiness and light beautiful image for the product and very colourful.    

2) What is the USP (unique selling point) for Skittles and how do you know?

Look at the Maltesers example above if you are unsure how to complete these tasks.

The rainbow background appeals to younger children and teens because of the bright colours and how their are multiple skittles on each colour. the colour scheme off the rainbow is bright and will bring attention to younger children.