Denotation: There's a person sitting on a chair outside somewhere that appears to look like a shelter behind him as he looks desperately in need of help.

Connotation: The advert builds on a slogan for water aid. The colour light blue emphasis 

Clean water and this also backs up the fact she looks desperate and helpless so it shows she's in need of clean water. The title ‘dig toilets not graves’ is trying to tell us to fix our toilets as the waste is not filtering from the water and they end up drinking from it and we should not be digging these peoples graves.

Analysis:The advert helps the audience understand and sympathize for all the helpless people's graves being dug for all the waste that's going through their body. We should be able to help by making sure all the waste is being filtered from the water so they at least have a chance to stay hydrated. 

    Denotation:There's text save a life in red indicating it's to do with death and to give money to save someone from dying.

 

Connotation: The advert builds an image of a little child looking so miserable and tired from everything. You can see the outline of his ribs which shows how hungry and starved he is. The colour red makes us want to look at the text as the text and colour indicates death.  The connotation of the text suggests that we can at least give 2.50 to save a kid from dying and we could at least save a life. 

Analysis: The advert helps us to feel pity for looking into his eyes showing that he needs and wants food really badly and we skip past not doing a single thing to help . Many children and people don't deserve to go through this and we should feel sympathy and try to help in any way we can. He is malnourished.